Roku 3, which offers up more content options (including Amazon Instant, Pandora, Spotify, and Rdio excellent cross-platform search, and a nifty remote with a headphone jack for private listening.
What is cool is the remote apps lets you remotely control music from your iTunes collection on a PC, which can be easier than using the remote.
It has just a navigation circle at the top, a Menu button (which doubles as a Back button and a Play/Pause button.
The icon-driven design works well enough, but it does beg for a true "app store" for the Apple TV.client
The layout is excellent for browsing content.
For most uses, it's not all the useful, especially since you can't actually browse streaming content on your iPad a la Google's Chromecast.
Learn how to submit apps iTunes is the easiest way to organize and enjoy the music, movies, TV shows, apps, and books you already have and shop for the ones you want to get.
While I personally use adobe Amazon Instant for most of my video content purchases, I'm always impressed by how nice the iTunes Store experience is when I use the Apple TV.
On the other hand, it can't compete with the Roku 3's delightful remote that adds a built-in headphone jack, Wi-Fi direct control, and a few handy additional buttons like "skip back." View full gallery (7 Photos) Sarah Tew/CNET View full gallery (7 Photos) Sarah Tew/CNET The Apple TV can also be controlled with an iPad.
Selecting a title brings up a synopsis, Rotten Tomatoes ratings, cast info, and more.
Unlike most other streaming boxes, the Apple TV's power supply is built-in, so there's no separate AC adapter.
The simplicity makes it easy for anybody to pick it up and get the hang of it, and for the most part its simple controls are enough for everyday use.
The Apple TV user interface got an overhaul in 2012, adopting a more app-centric design that kind of makes your TV look like a giant iPad.
Below are all your other apps and you can rearrange the order so your favorites are toward the top.
The included remote is minimalist in a classic Apple way.
Shop for apps by category, read user reviews, and buy apps in one simple step.
Editors' note March 9, 2015: Apple has announced a price cut that brings the Apple TV down to 69, 59, AU109 from its original price of 99.
And start building the next generation of apps today.
Your movie and TV show purchases can also be streamed or downloaded to other Apple devices, including the iPad, iPhone, iPod Touch, Macs, and PCs running iTunes.